Online & Social Advertising
Small Business Online & Social Media Advertising in Cedar Rapids & Iowa City
Managing your online presence and reputation is the natural first step for many business owners seeking to establish themselves locally. Making sure your website speaks to potential customers about the services you provide and then structuring your content to communicate it properly to search engines isn't always as straightforward as it seems. Ranking competitively in organic search results also takes a fair amount of time, effort and coordination - something many business owners simply don't have the bandwidth to manage.
Using tools like targeted social, search and retargeting ads are typically an appropriate place to start once you've 'set up shop' online. Many of these tools can be finely tuned down to the zip code level to make sure your message is broadcasted to only your best local prospects in Cedar Rapids or Iowa City.
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When you work with us, we will walk you through exactly how our strategy is designed to work - explaining the tools and the costs associated, as well as identifying what our benchmarks for success should be. We try our best to de-mystify the world of digital marketing and advertising by providing total transparency and monthly support.
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Here's a list of tools & ideas we can help you access & manage for your local business:
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Google Ads PPC (Pay Per Click) Campaigns
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Google Guaranteed Campaigns
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Google My Business listing optimization
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Bing/Microsoft Ads PPC (Pay Per Click) Campaigns
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Retargeting/Remarketing Display & Video Campaigns
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YouTube Ads (Skippable, Unskippable & Bumper Ads)
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Streaming, CTV & OTT Ads
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Search Engine Optimization (SEO)
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Content Writing & Strategy Implementation
If you'd like to know your options for hyper-local targeting online, reach out to us - consultations are free, so what do you have to lose?