Advantages of Google Local Service Ads for Small Businesses

It’s no secret that small businesses often struggle to stand out amongst the crowd in online search results. They are competing with large companies who have strong visibility and countless resources to get them to the top. Google Local Service Ads is a solution designed to help local service providers reach prospective customers who are actively seeking their services. Utilizing Google Local Service Ads (LSA) can help with visibility but also provides comprehensive lead tracking, increased credibility, and is reasonably priced per lead. Many industries have yet to take advantage of this advertising platform - making it a great tool to explore.

Unrivaled Visibility at the Top of SERPs

A unique advantage of LSA is their placement at the very top of a search engine results page. Those who complete their verification and earn the LSA badge (Google Guaranteed) will be placed above not only organic search results but Google Ads (PPC) results - meaning your name could be the first thing seen by an individual seeking local services. Online visibility can make or break a company's success. By leveraging Local Service Ads, you gain a powerful edge on competition and capture an audience many others may have overlooked. This level of visibility will increase the likelihood of generating high quality leads who are ready to move forward with purchasing or booking a service. 

Easily Trackable Lead Reporting

The Google Local Service Ads dashboard comes with built-in reporting and lead tracking capabilities making it easier than ever for small businesses and their trusted advertising team to monitor performance. We understand the importance of a positive ROI, which is why we closely monitor each phone call and message to ensure the quality satisfies our standards. With data so transparent, it’s easy to make informed decisions on future campaigns to maximize the effectiveness of LSA. When a Flanker Media client utilizes LSA, we provide them with actionable data that helps their small business grow in a meaningful way. 

Credibility Through The "Google Guaranteed" Checkmark

The “Google Guaranteed” badge consistently sticks out amongst other businesses in the search results. To earn this badge, your business must demonstrate a standard of reliability and professionalism through background checks, licensing and insurance verifications. For many prospective customers, seeing the green “Google Guaranteed” badge next to a business name builds confidence and credibility. Think of it as a way of Google saying they approve and support your way of doing business. In industries where trust is crucial such as health care or home repairs, credibility can ultimately be the deciding factor in winning business

Pay Per Lead and Dispute Poor Leads

Google Local Service Ads operate on a pay-per-lead basis, meaning businesses only pay when a qualified potential customer calls or messages through this service. The LSA team, along with your Flanker Media Account Manager, are constantly reviewing each lead and disputing any that are not worthy of your business's time or payment. This minimizes irrelevant service requests, spam calls, and those outside of your desired service area. Because you are not spending on impressions or clicks, you are solely allocating advertising dollars toward real leads. Small businesses find satisfaction in the control they have over their budget and investment through Google Local Service Ads. 

Underutilized by Many Industries

Though they have gained popularity and traction from data driven success stories, many industries are still very underrepresented in the LSA landscape. There is a clear opportunity for small businesses in those underserved categories to leverage this powerful tool and get ahead of their competitors. By getting verified early, businesses benefit from lack of competition, reduced lead costs, and greater visibility in their industry. For many small businesses, getting involved in LSA now will help establish dominance and local presence before the space becomes saturated with other in-market rivals.

How to Get Started with Google LSAs

At Flanker Media, we make it easy for local small businesses to get started with Google Local Service Ads. Our trusted team will guide you every step of the way - from setting up the account and defining service areas to managing the verification process. Once established, we will check in weekly to monitor performance and lead generation - ensuring you only pay for qualified opportunities. For small businesses looking to increase visibility and generate high quality leads, LSA is a great place to start. Trust that with Flanker Media overseeing your LSA account, your budget will be allocated with hyper-efficiency. 

Ready to take the next step? 

Flanker Media can’t wait to help you leverage Google Local Service Ads. We’ll craft an advertising plan specific to your budget and goals to ensure you get the best bang for your buck. We’re committed to helping you grow in your local and digital landscape. Contact us today to get started with a free consultation- and remember ad agencies aren’t just for big businesses!