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Today, searchers are beginning to bypass the classic search box entirely. Instead, they are turning to AI platforms—like ChatGPT, Gemini, Claude, and Google’s own AI Overviews—to make purchasing decisions for them. This shift has birthed two critical marketing frameworks that every business owner must master: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Google It -> Ask AI The way people search online is undergoing its biggest transformation in a decade. Customers across Iowa aren’t just typing basic keywords into a search bar anymore. They’re having full-blown conversations with AI to find products, services, and local businesses. Back in May, Google hosted its annual Google Marketing Live conference, where it unveiled what's next for search, advertising, and AI. As an agency that works in Google's advertising ecosystem e

Over the last two years or so, Google has added many additional features to their Business profile listings. Formerly known as Google My...